Pretty smart of 3D Systems, since will.i.am gets "cool" and can certainly move forward 3D System's goal to go mainstream - one of the many goals 3D Systems has put forth so far in 2014.. Will.i.am's got experience already as Intel's Director of Creative Innovation. Pretty cool gigs!
Watch Avi Reichental & will.i.am discuss the future of 3D printing...
Here's another interview, from the CES floor, including a tough question about intellectual property.
ADDED 1.18.24: And, finally, you should read about all the other stuff 3D Systems has been up to already in 2014... and it's only been 18 days!