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Reichental, President and CEO of 3D Systems, in the press release, says, “We’re excited to partner with a pop culture influencer of will.i.am’s caliber who really gets 3D printing and its potential... will.i.am is a global tastemaker who embodies the essence of creativity and entrepreneurship, and we are fortunate to have him as our guide on this exciting journey.”
Pretty smart of 3D Systems, since will.i.am gets "cool" and can certainly move forward 3D System's goal to go mainstream - one of the many goals 3D Systems has put forth so far in 2014.. Will.i.am's got experience already as Intel's Director of Creative Innovation. Pretty cool gigs!
Watch Avi Reichental & will.i.am discuss the future of 3D printing...
Here's another interview, from the CES floor, including a tough question about intellectual property.
ADDED 1.18.24: And, finally, you should read about all the other stuff 3D Systems has been up to already in 2014... and it's only been 18 days!
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